Friday, December 27, 2019
Elementary School Science Fair Projects
It can be a challenge to come up with an elementary school science fair project idea thats fun and challenging. Even at the grade-school level, there will be fierce competition to come up with the winning ideaââ¬âbut winning first prize should not be the focus of your childs project. Learning and making the project fun and encouraging a genuine interest in science should be your top priority. Elementary School Science Fair Project Basics Elementary school projects arent supposed to be rocket science (though of course, they can be). Keep in mind, judges will disqualify projects if they suspect parents did too much or all of the work. Part of science is making a reproducible procedure. Resist the temptation to let your child make a display or do a demonstration. Instead, gear the project toward answering a question or solving a problem. Start by finding a video an online tutorial for a project that appeals to your child and then let him or her try to reproduce it. Make sure to follow all directions and safety precautions outlined in the experiment to the letter. Documentation is also essential to the success of your childs project. Keeping careful notes and taking pictures as the project progresses is a great way to document data. These notes should include how well his or her results match those of the original project. How Much Time Should Be Devoted to the Project? Time is a factor that has to be considered for all science projects. Even though the actual number of hours spent to complete any given project may be the same, some science fair projects can be done over the space of a weekend, while others that involve recording data over a period of time (say, 10 minutes per day over the course of a few weeks). Finding out if theres going to be a year-end science fair that your child will be expected to participate in will allow you to plan accordingly. Weekend Projects The following projects can be accomplished fairly quickly. Make sure your child sets a specific goal to be achieved or question they will be attempting to answer. Gather the specific items needed to complete the project in advance. Have your child document the steps in the experiment as they go along and also record his or her conclusion at the end. Try making colored bubbles. Can you color them with food coloring? If so, what differences do you notice between colored bubbles and regular bubbles?Can you predict what things will glow under a black light?Will chilling an onion before cutting it keep you from crying?What ratio of vinegar to baking soda produces the best chemical volcano eruption?Are night insects attracted to lamps because of heat or light?Can you make Jell-O using fresh pineapples instead of canned pineapples?Do white candles burn at a different rate than colored candles?Compare using saltwater (a saturated solution of sodium chloride) and freshwater to dissolve Epsom salts. Will the saltwater dissolve the Epsom salts? Does the freshwater or saltwater work more quickly or effectively?Does the shape of an ice cube affect how quickly it melts?Do different brands of popcorn leave different amounts of unpopped kernels?How do differences in surfaces affect the adhesion of tape?If you shake up different kinds or brands of soft drinks (e.g., carbonated), will they all spew the same amount?Are all potato chips equally greasy (you can crush them to get uniform samples and look at the diameter of a grease spot on brown paper)? Is greasiness different if different oils are used (e.g., peanut versus soybean)?Can you use a household water filter to remove flavor or color from other liquids?Does the power of a microwave affect how well it makes popcorn?If you use invisible ink, does a message appear equally well on all types of paper? Does it matter what type of invisible ink you use?Do all brands of diapers absorb the same amount of liquid? Does it matter what the liquid is (water as opposed to juice or milk)?Do different brands of batteries (same size, new) last equally long? Does changing the device in which the batteries are used (e.g., running a flashlight as opposed to running a digital camera) change the results?Is the nutritional content of different brands of a vegetable (e.g., canned peas) the s ame? Compare labels.Are permanent markers really permanent? What solvents (e.g., water, alcohol, vinegar, detergent solution) will remove the ink? Do different brands/types of markers produce the same results?Is laundry detergent as effective if you use less than the recommended amount? More?How does the pH of soil relate to the pH of the water around the soil? You can make your own pH paper, test the pH of the soil, add water, then test the pH of the water. Are the two values the same? If not, is there a relationship between them?Do clear flavored drinks and colored flavored drinks (same flavor) taste the same? Does it matter if you can see the color?What percent of an orange is water? Get an approximate mass percent by weighing an orange, liquefying it in a blender, and measuring the strained liquid. (Note: other liquids, such as oils, will be present in trace amounts.) Alternatively, you could bake the weighed orange until it is dried and weigh it again.Does the temperature of a soda affect how much it sprays?You can refrigerate a soda, warm one in a hot water bath, shake them up, measure how much liquid is sprayed out. How do you explain the results?Do all brands of soda spray the same amount when you shake them up? Does it matter if its diet or regular soda?Do all brands of paper towels pick up the same amount of liquid? Compare single sheet of different brands. Be sure to use a teaspoon to measure incremental additions of liquid and record the number accurately. Continue to add liquid until the sheet until it is saturated, let any excess liquid drip off, and then squeeze the liquid from the wet paper towel into a measuring cup. Week-Long Projects These projects may take more than a few days to complete, as the processes they involve dont always happen overnight. If one of these projects interests your child, make sure he or she will have enough time to see it through to its conclusion, and again, make sure they document the steps they take along the way. What type of plastic wrap best prevents evaporation?What plastic wrap best prevents oxidation?Figure out how much of a weeks worth of your familys trash could be recycled. Compare the recyclables against the total amount of trash to determine what percentage is thrown away what could be re-used.Does light affect the rate at which foods spoil?Do the same types of mold grow on all types of bread?How does temperature affect the growth of Borax crystals? Crystals can be grown at room temperature, in the refrigerator, or in an ice bath. Growing crystals takes from two to five days. Since boiling water is required to melt the Borax, make sure to supervise your child.What conditions affect the ripening of fruit? Look at ethylene and enclosing a fruit in a sealed bag, temperature, light, or nearness to other pieces or fruit. Plant Germination and Growth (Long-Term Projects) Projects that involve growing plants over a period of time to see how different factors affect growth rate and germination are very popular with kids but they do take time and careful tending. You want your child to be excited by science. If it seems like a chore, they may lose interest. Younger children or those with short attention spans may be better off with a project from which they can see the results more quickly. If your child is good at keeping up with commitments and has the patience to watch things unfold, these projects are excellent examples from which they can learn and draw their scientific conclusions. How do different factors affect seed germination? Factors that you could test include the intensity, duration, or type of light, the temperature, the amount of water, the presence/absence of certain chemicals, or the presence/absence of soil. You can look at the percentage of seeds that germinate or the rate at which seeds germinate.Is a seed affected by its size? Do different size seeds have different germination rates or percentages? Does seed size affect the growth rate or final size of a plant?How does cold storage affect the germination of seeds? Factors you can control include the type of seeds, length of storage, the temperature of storage, light, and humidity.Does the presence of detergent in water affect plant growth?What is the effect of a chemical on a plant? You can look at natural pollutants (e.g., motor oil, runoff from a busy street) or unusual substances (e.g., orange juice, baking soda). Factors that you can measure include rate of plant growth, leaf size, life/death of the plant, the color of ââ¬â¹theà plant, and its ability to flower/bear fruit.Does magnetism affect the growth of plants? Science Fair Projects Beyond Grade School If your child loves science and is nearing grade school graduation and you want to keep their enthusiasm engaged, you can plan ahead by getting familiar with these science project ideas geared toward more advanced levels of education. Middle School ProjectsHigh School ProjectsCollege Projects
Thursday, December 19, 2019
Capital Punishment And The Death Penalty - 1539 Words
Capital punishment, otherwise known as the death penalty, has been the center of debate for a long time. Capital punishment may be defined as the ââ¬Å"[e]xecution of an offender sentenced to death after conviction by a court of law of a criminal offenseâ⬠(Capital Punishment). Up until 1846, when Michigan became the first to abolish the death sentence, all states allowed legal practice of capital punishment by the government (States). Currently, there 32 states still supporting the death penalty and 18 that oppose (States). This illustrates the struggle experienced by state governments all across America and their progression to a more peaceful resolution. There are varying advantages and potentially severe disadvantages to this type ofâ⬠¦show more contentâ⬠¦Of the three examples given above why capital punishment should not be allowed, one of them sticks out like a sore thumb, which is the one that will be used as the basis of my argument. It is not ââ¬Å"killing is never the answerâ⬠, as this statement in itself is false. There are many instances where no outcome seems ideal but the end result is taking another person s life. An example of this would be an armed robber entering a father s/respective gun owner s house. Rather than allowing the robber take what he pleases or risk a weaponless confrontation, the man will attempt to catch the robber off-guard and take him out before he himself gets shot. The other example that does not make the cut is ââ¬Å"the execution process is actually much more expensive than life in prison.â⬠Though this is not always the case, it is more of a reflection of the efficiency of government programs rather than their moral code. Secondly, this statement appeals to those of greedy nature, insinuating that one can put a price on life and death matters. Lastly, we have ââ¬Å"potential executions of innocent bystanders must be avoidedâ⬠. This piece of injustice happens when the judge and jury try to overexert the justice system through haste, only for evidence to later reveal it was an unwarranted and irreversible decision. Even the placement of innocent people on the death row falls under the category of potential disaster. This complete disregard for due process
Wednesday, December 11, 2019
Alberta Union of Provincial Employees for Majority- myassignmenthelp
Question: Discuss about theAlberta Union of Provincial Employees for Majority. Answer: The Alberta Trade Union is a Canadian trade union that serves the people who are located in Alberta province. The trade union has a population of more than eighty thousand members, according to research that was conducted in 2013. As at today, Alberta is the largest trade union. Majority of the members are associated with the Alberta Trade Union work in the public sector of Canada. The members of Alberta trade union are divided into four categories for easy administration. The four groups of members include direct employees who are directly employed by the Alberta government with their number being about twenty thousand. Members who are employed in the healthcare sector of Alberta. The category of health care providers includes individuals working in Alberta public and private healthcare facilities as well as those working with nonprofit making organizations. Members in the healthcare category are close to forty-five thousand in total. The other groups of members in the Alberta grouping include those involved work with academic institutions. Academic institution category covers those in post-secondary institutions and school boards. In this category, there are about nine thousand members,(Williams-Whitt, 2007).Finally, in the fourth category of members, it covers those who work in government boards and agencies. In this fourth category, there are about three th ousand members. Majority of the trade union members fall under two pieces of legislation which are Public Service Employees Relation Act and Alberta labor Relations Code. History of Alberta Trade Union Alberta trade union was as a result of the expansion of Civil Service Association (CSA) of Alberta. After the CSA become widespread in almost all parts of Alberta with its member's population growing to over three thousand, the management found the need to be a full-fledged union. In 1974 spring, a series of demonstrations of civil servants against oppression by the Canadian government triggered the emotions of the management of the CSA to become an independent body that could protect the rights of workers. The demonstrations started with three hundred members of Department of Health and Social Development as they wanted to present their grievances due to arbitrary changes that happened in statutory holiday entitlements(Reshef, 2003). In the health workers demonstration, the government did not respond to their pleas. After the demonstration of the health civil servants was over, the employees of Alberta Liquor Control Board went on strike that lasted for ten days in which they were requesting for a wage increase. Additionally, in 1974 government employees went on strike for two days also demanding a pay increase. In June 1976, Alberta Union of Provincial Employees and Civil Service Association of Alberta Act were established. It is during this time when the government officials came to a consensus that the Alberta Trade Union be formed. The president of CSA in the year 1976 became the first chairperson of the new Alberta Trade Union. In its formation, Alberta trade Union operated under Societies Act of Canada until November 1977 when it met the qualification to become a full-fledged trade Union. After it becomes an independent trade Union all aspect of CSA were transferred to it(Johnson, 2002). The newly formed trade union was empowered to fight for the rights of its members. After it was inaugurated, Alberta trade unions first agenda was to fight for fair pay from the government. The trade union demanded 47% pay raise for its members at all departments of the governments. During this time, the government managed to increase the ways of all civil servants by eight percent. It was an achievement for the trade union. In 2007, Alberta trade union under the leadership of Knight launched a campaign to pressure the government to change labor Laws. The argument of the trade union was that some of the laws were outdated, inconsistent and unfair and needed to be reviewed(Ponak, 1987 ). The trade unions through the power of the people demanded that the government should incorporate laws that favored its members. A similar strike took place involving Correctional Peace Officers in 2013. Internal Organization of Alberta Trade Union (AUPE) The governing body of AUPE is elected by the delegates voting annually in a union's convention. Every one hundred group of member select a representative who acts as a delegate whenever the union requires their participation. The governing body elected is responsible for establishing policies, budgeting, and creating operation procedures for a smooth running of the organization. Executive members serve a two-year term before another election is conducted. The governing body of AUPE has eight officials which include a president, an executive secretary-treasurer, and vice-presidents who are six in total. The president and the executive treasurer serve as full-time employees of the union. The vice presidents act on a part-time basis. The president doubles as the CEO and the chief treasurer as the financial officer. The vice presidents discharge their duties as directed by the president. Functionalities of AUPE AUPE serves its services to the members in thirteen permanent committees. The thirteen committees and duties include: Legislative Committee: Advises AUPE on matters related to constitution and policies. Membership Services Committee: Ensures quality services to the members of AUPE. Finance Committee: Advice the AUPE administration and finance department on proper record keeping. Committee on Political Action: Promotes education and social action by members on matters of political concern. Occupational Health and Safety Committee: Promotes occupational health and safety among members. Anti-Privatization Committee: Promotes education to members as well as the public on privatization and contracting matters. Women's Committee: Promotes members and public education on discrimination and equality issues as they are pertinent to women. Pension Committee: Involved in issues related to a pension of members. Members' Benefits Committee: Reviews financial assistance applications from AUPE members. Pay and Social Equity Committee Educates members on issues related to lobbies and pay equity. Young Activists Committee: Helps in empowering young people in the course of their working lives. Human Rights Committee: Educates, promotes awareness and encourages action among members and the public related to equality, discrimination, and related issues. Environmental Committee: Educates members about issues of environmental concern. References Johnson, S. (2002). Card check or mandatory representation vote? How the type of union recognition procedure affects union certification success. The Economic Journal, 112(479), 344-361. Ponak, A. ( 1987 ). Discharge Arbitration and Reinstatement in the Province of Alberta. Arbitration Journal, 42(2)., 27. Reshef, Y. a. (2003). Unions in the time of revolution: Government restructuring in Alberta and Ontario. Toronto: University of Toronto Press. Williams-Whitt, K. (2007). Impediments to disability accommodation. Relations industrielles/Industrial Relations, 62(3), 405-432.
Wednesday, December 4, 2019
Lord of the Flies Review Essay Example
Lord of the Flies Review Paper Essay on Lord of the Flies I do not think that anyone but Ralph had a chance to at least try to establish a normal, nezhestoky order. At Piggy generally no chance of at least some power to get Jacks not the character it was originally shown as a person inflexible and authoritarian. Roger has not sensed which way the wind is blowing. Simon polusvyatoy, polublazhenny also not an option. By the way, Simon the brightest person on the island, rather than Piggy A couple of words on the delegation of powers just their Ralph and delegates he named Jack on the main hunters! And where does it lead? ! In addition, the ship sailed past the The Beast feared by all, except Simon, who understands the essence of the problem initially that beast inside each of what and says the night before landing dead parachutist, but Piggy, which lasts longer than others rationalism mind. authorities Ralph was not, because Jack was not able to recognize this power. Once there are two poles that are pulling the weight, neither of which the stability can not speak, the more so in that ekstremalnoy situation in which turned out to be boys. We will write a custom essay sample on Lord of the Flies Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lord of the Flies Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lord of the Flies Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In general, we are arguing is already something not that in general, I want you to recognize that this book is not just for teens)) that there a lot of problems and those affected that it is not just a book about boys on a desert the island, and a parable, which speaks of the soul, and eternal values, and the eternal, inescapable darkness in the soul of each, and of human nature, and war, and qi ilizatsii, and about education, and about the power, and the power, and of the mind the thousands of things! This is the purpose of my comments)) (I hope everyone who can read our monologues with you, with the book already familiar with, and we with you a spoiler arranged . gt; _ Lord of the Flies Review Essay Example Lord of the Flies Review Paper Essay on Lord of the Flies Ralph poluizbrannaya democratic government. power has become the power supply to the intelligentsia (Piggy). the power of peace, not evil, but it is absolutely not capable to control and creativity. the latter, by the way, is constantly called intelligentsia (Piggy). Ralph problem is that he is for his declaration that all will be well failed to rally the team. so they did not vote for Jack because they were afraid of the main. but when Jack left free with a few lads all remaining inert mass immediately migrated to the hunting camp. again making sure that the process is not really the main upravlyaet.ne he had no state, since the state is the same its coercive apparatus. Remember? It was at that moment Simon and goes to a third party essentially Simon embodies the independent opinion and his death -. A regular event in the community they do not listen to him. Ralph, do not know him and hunters. But his news could change the whole future course of events on the island. We will write a custom essay sample on Lord of the Flies Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lord of the Flies Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lord of the Flies Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Jack! hard and not visionary ruler. but, in contrast, Ralph home he did not want to. him on the island was good. and his lack of foresight that own pride would not let him remain in the shadow of the main, to hunt and to be the main hunter. No, he had to take on all the power and responsibility for others as well. this is his first mistake pride. second mistake Roger behind. The fact that Jack coward. he is afraid of the beast. he was afraid to even do away with Ralph, when he came to return the Piggy Points. realizing his mistake under the gaze of Roger -one appoints hunt for Ralph. he has no way out. his fate is clear to me, and not interesting. me in spirit closest Piggy. its role would be on the island is much more noticeable and effectiveness before the split, if Ralph could have become thoroughly respected. but Ralph wimp. We do not execute any of his decision. a talking one. I could not agree with Jack. I did not give him (or as they say now is not delegated) to some of its ghostly power is essentially based on the horn and more than anything. if it were not separated, Ralph and Jack, its no Roger was not in sight, and Simon would have denounced news of the absence of the beast. But if you mentally continue the storyline on the island will be truly one Roger. this is the most probable course of events. What do you think? Lord of the Flies Review Essay Example Lord of the Flies Review Paper Essay on Lord of the Flies I do not think that anyone but Ralph had a chance to at least try to establish a normal, nezhestoky order. At Piggy generally no chance of at least some power to get Jacks not the character it was originally shown as a person inflexible and authoritarian. Roger has not sensed which way the wind is blowing. Simon polusvyatoy, polublazhenny also not an option. By the way, Simon the brightest person on the island, rather than Piggy A couple of words on the delegation of powers just their Ralph and delegates he named Jack on the main hunters! And where does it lead? ! In addition, the ship sailed past the The Beast feared by all, except Simon, who understands the essence of the problem initially that beast inside each of what and says the night before landing dead parachutist, but Piggy, which lasts longer than others rationalism mind. authorities Ralph was not, because Jack was not able to recognize this power. Once there are two poles that are pulling the weight, neither of which the stability can not speak, the more so in that ekstremalnoy situation in which turned out to be boys. We will write a custom essay sample on Lord of the Flies Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lord of the Flies Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lord of the Flies Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In general, we are arguing is already something not that in general, I want you to recognize that this book is not just for teens)) that there a lot of problems and those affected that it is not just a book about boys on a desert the island, and a parable, which speaks of the soul, and eternal values, and the eternal, inescapable darkness in the soul of each, and of human nature, and war, and qi ilizatsii, and about education, and about the power, and the power, and of the mind the thousands of things! This is the purpose of my comments)) (I hope everyone who can read our monologues with you, with the book already familiar with, and we with you a spoiler arranged . gt; _ lt;)
Wednesday, November 27, 2019
Title of the Paper Essays (1626 words) - , Term Papers
Title of the Paper ( Court Case Briefing/Analysis ) Submitted By ( Zaevon Prince, PrinceZ0924 @students.bowiestate.edu) Number and Name of Course (Criminal Justice Victim Crime Justice- CRMJ 315 ) Class Meeting Time/Day (T: 7:35 P .M. - 10:00 P .M.) Professor (Dr. Donine Carrington ) Semester (Fall 2016) Today's Date (Thursday December 15 , 2016) Bowie State University Department of Criminal Justice Arts Science Bowie, Maryland The case of Fernandez v. California ( 134 S. Ct. 1126) involves the issue of The Fourth Amendment rules governing a police investigation of a crime, (Pet.Brief 2). On October 12, 2009, Abel Lopez was approached by a man, whom Lopez later identified as petitioner, after he had cashed his check. Petitioner told Lopez that he was in petitioner's "territory" and demanded Lopez's money (Pet. Brief 2). Officers Joseph Cirrito and Kelly Clark drove to a nearby alley. As the officers stood in the alley, two men walked by. One of them, who appeared frightened, told the officers, "the guy is in the apartment." After walking away quickly, the man returned and said, "He's in there. He's in the apartment." Officers Cirrito and Clark then saw a man run across the alley and enter the house identified by the man (U.S. Brief 2). Officer Cirrito "heard sounds of screaming and fighting from the apartment building into which the suspect had run." After an additional officer arrived, t he two main officers on the scene went to knock on the door from where the screaming came and Ms. Roxanne Rojas, who was holding a baby, opened the door. She appeared to be crying; her face was red; she had a "big bump" on her nose; and she had fresh blood from an injury on her shirt and fresh blood on her hand (U.S.Brief 3). Cirrito asked Rojas to step outside so that he could "conduct a sweep of the apartment". The turning point had been when petitioner came to the door. He was dressed in only boxer shorts, was sweaty and looked "real angry" (U.S. Brief 4). Cirrito asked petitioner to step outside because the police suspected he had battered Rojas and wanted to separate the two. Petitioner then yelled "you don't have any right to come in here. I know my rights." The officers then restrained petitioner because of the evidence of domestic violence and escorted him out of the apartment (U.S. Brief 4). A tattoo was spotted at the top of the petitioner's head that matched the descripti on of the man who robbed Lopez. After Cirrito returned to the apartment, he told Rojas that petitioner had been identified as suspect in the robbery and asked for consent to search. Rojas consented both orally and in writing. Officers then searched the apartment and found Drifters gang paraphernalia, a knife that might have been used in the robbery, and a sawed-off shotgun. Petitioner was charged with robbery, infliction of corporal injury on a spouse, cohabitant, or child's parent, possession of a firearm by a felon, possession of a short barreled shotgun, and felony possession of ammunition (U.S.Brief 5). He proceeded to trial on the robbery and infliction of corporal injury counts. He was convicted and sentenced to 14 years of imprisonment. This case reached the U.S. Supreme Court through the writ of certiorari to the California Court of Appeal, second appellate district. This case came on appeal, which was long after Fernandez's trial where he had been found guilty. Petitioner had petitioned to have his case considered by the California Court of Appeals. After he lost there, the Supreme Court granted certiorari to petitioner's case. This was granted because the case involves the fourth amendment, which is in the Constitution, and the Supreme Court want to hear it because of the issue. The U.S has jurisdiction to hear this case because in nearly all of the cases heard by the Supreme Court, the Court exercises the appellate jurisdiction granted it by Article III of the Constitution . This authority permits the Court to review - and affirm or overturn - decisions made by lower courts on Constitutional issues. The legal issue presented in this case is whether the fourth amendment right of the people "being secure
Sunday, November 24, 2019
Market Research Apple
Market Research Apple Introduction Findings and discussion Apple Incorporation has over the past few years appreciated the importance of market research. One of the factors that have led to this transformation is the intensity of competition within the PC and mobile device industry. In 2011, Apple Incorporation enjoyed a substantial market share within the iPads segment (Vascellaro, 2012).Advertising We will write a custom essay sample on Market Research Apple specifically for you for only $16.05 $11/page Learn More During this period, iPads were new product in the market. Moreover, competition within this market segment was relatively low. However, this trend has changed significantly. More investors have ventured into the industry in an effort to exploit the growing market opportunity. Currently, Appleââ¬â¢s competitors are increasingly investing in research and development in an effort to gain a substantial market share. The firm faces intense competition from Google Nexus 7 and Microsoft Surface which has led to a decline in Appleââ¬â¢s market share with regard to tablets from 81% to 52%. The high rate at which firm in the PC and mobile device industry are investing in research and development has motivated Apple to continuously develop its products in order to ensure that they are aligned to customersââ¬â¢ tastes and preferences. According to Tassi (2012), market research plays a significant role in developing a companyââ¬â¢s competitive strength. Before introducing the new iPad Mini, Apple conducted a market research. The market research was aimed at gathering market information on two main variables, which include the consumer and the competitor. Findings of the market research revealed that the firmââ¬â¢s competitors are increasingly courting their customers in order to determine their next big move. Consequently, Apple will be forced to start courting its customers in order to gain valuable market information (Vascellaro, 2012). The research revealed that there is a high market opportunity for the firmââ¬â¢s products. This is mainly so in emerging markets such as China (Vascellaro, 2012). Chinese customers are amongst the greatest enthusiasts of smart phones. According to Brian White, the smaller iPad will present a substantial growth opportunity for Apple compared to the current iPad. However, the firm will be required to ensure that the product features developed appeal the target customers. Vascellaro (2012) asserts that customers in both developed and developing economies are increasingly being appealed by new smart phone and tablet features.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More By analyzing its customerââ¬â¢s feedback, Apple Incorporation revealed that customers increasingly prefer smaller devices for convenience. This is one of the issues that the firm will take into consideration in th e process of designing the iPad Mini. The firm will ensure that the screen of the iPad is approximately 7 to 8 inches long (AppleInsider, 2012). In addition to new features, the likelihood of iPad Mini succeeding upon its introduction in emerging markets such as China is also enhanced by the fact that customers have developed a high level of trust towards Appleââ¬â¢s brand due to its unique design. A study conducted by the firm in seven countries on reasons that motivate customers to select their specific stores in their purchasing process revealed that most customers prefer Apple due to the high level of trust associated with the firmââ¬â¢s products. Fifty four (54%) of the customers interviewed in China and US cited ââ¬Ëtrust Apple brandââ¬â¢ as their core reason for purchasing Appleââ¬â¢s products. On the other hand, 67% of customers interviewed in China cited the productsââ¬â¢ design and physical features are their main motivation towards Appleââ¬â¢s product s. This presents a unique market opportunity for Apple to exploit in the course of developing the iPad mini. Adherence to customersââ¬â¢ needs and wants will increase the likelihood of the product gaining sufficient market acceptance upon its introduction Vascellaro (2012). From the market research conducted, Apple Incorporation identified the education sector as one of the new market segment for its iPad Mini. According to Brian White, a renowned market research analyst, there is high probability of iPad Mini succeeding within the education sector. This arises from the fact that educational institutions are increasingly encouraging students to use technology in their learning process. In the course of designing the iPad Mini, Apple appreciates the need to exploit this opportunity. Consequently, the firm will integrate the element of portability. This will play a significant role in increasing the rate of iPad Mini utilization by students. Moreover, the convenience nature of the iPad Mini will stimulate iPad owners in developed economies to purchase the second and smaller model (Hughes, 2012). This will be made possible by the fact that the firm will integrate iCloud technology which will enable iPad users to swap between regular sized iPad and the iPad Mini.Advertising We will write a custom essay sample on Market Research Apple specifically for you for only $16.05 $11/page Learn More In the course of introducing the iPad Mini, Appleââ¬â¢s management team intends to set the price of the product at $ 300 which is relatively high according to most customers (Oliver, 2012). However, the firm projects that the product will gain sufficient market acceptance. This will arise from the fact that the new product features will successfully lure customers to purchase the product. In summary, findings of the market research reveal that there is a high probability of the iPad Mini succeeding upon its introduction in the market. Firstly, the new product features will appeal a large number of potential customers and existing customers in the developed and emerging economies. Additionally, the unique design and usability of the iPad Mini will increase its utilization amongst new customer categories. By ensuring that the new iPad is effectively designed and developed, Apple Incorporation will be able to gain substantial market share within the PC and mobile device industry that has become very competitive. Reference List AppleInsider: Bloomberg, smaller iPad to launch by yearââ¬â¢s end. (2012). Retrieved from http://appleinsider.com/articles/12/07/03/bloomberg_smaller_ipad_to_launch_by_years_end.html Hughes, N. (2012). iPad Mini may give Apple larger market opportunity than currentà iPad. Retrieved from http://appleinsider.com/articles/12/07/05/ipad_mini_may_give_apple_larger_market_opportunity_than_current_ipad Oliver, S. (2012). Apple telling suppliers to prep for mass production of smaller iPad. Retrieved from htt p://appleinsider.com/articles/12/07/04/apple_telling_suppliers_to_prep_for_mass_production_of_smaller_ipad___wsj.html Tassi, V. (2012). iPad Mini proves major for apple shares. Retrieved from forbes.com/sites/richardsaintvilus/2012/11/23/ipad-mini-proves-major-for-apple-shares/Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Vascellaro, J. (2012). Turns out Apple conducts market research after all. Retrieved from http://blogs.wsj.com/digits/2012/07/26/turns-out-apple-conducts-market-research-after-all/
Thursday, November 21, 2019
Ritz-Carlton Hotel Company Essay Example | Topics and Well Written Essays - 3500 words
Ritz-Carlton Hotel Company - Essay Example For comparison purposes, it will also tackle the marketing performance of Motel 6. Ritz-Carlton Hotel Company is popular due to its upscale, luxury brand of hotels and resorts with locations in major cities in the United States and other internationally famous destinations such as Montego Bay, Jamaica, San Juan, Puerto Rico, Bali, Hong Kong and Qatar. The hotel company owns 59 hotels in 20 countries 37 of which are hotels while 22 are resorts. The operation of the hotel company began in 1983 with the purchase of the Ritz-Carlton, Boston by William B. Johnson. However, the legacy of the hotel is attributed to the celebrated "king of hoteliers and hotelier to kings," Csar Ritz. The company states that "his philosophy of service and innovations redefined the luxury hotel experience in Europe through his management of The Ritz in Paris and The Carlton in London." The company's quest of providing quality accommodation and service named it one of the best hotels in the world as it consistently reaped awards from prestigious organizations like Forbes, Travel Weekly, Luxu ry Institute, and Consumer Reports. In 2006, it was awarded the Mobil Five-Star Award and AAA Five Diamond Award. On the other hand, Motel 6 is a large budget motel chain the United States and Canada. It was founded in Santa Barbara, California in 1962. The company got its name from the original room rate which was $6 a night. The brand's commitment of offering value at low prices enabled it to expand rapidly. Currently, the motel chain is in more than 840 locations with approximately 870, 000 rooms in the United States and Canada. The company also boasts of being the largest owned and operated hotel chain in America, thanks to Accor the largest hotel operator. MARKET SEGMENTATION Market segmentation is defined as the "division of market into homogenous group of consumers (Market Segmentation 1)." Market segmentation is a very essential tool in devising an effective marketing strategy for a firm. Market segmentation allows every company to develop marketing strategies for each segment to maximize product profitability. This tool enables the company to gain competitive market positioning as well as deliver maximum customer value. Ritz-Carlton's market segmentation can be seen on its different product offerings. The company irrefutably utilized geographic, psychographic, as well as behavioral factors in designing their product line. In terms of geographic it can be noticed that Ritz-Carlton offers accommodation in four key strategic locations-tourist spots, business districts, metropolitan, and countryside. The company offers luxurious accommodations in scenic tourists' destinations like Bali, Milan, and Barcelona as well as in the business districts of New York, Tokyo, and Dubai International Financial Center. Metropolitan like areas like Seoul and Kula Lumpur as well as the countryside of Florida and Montego Bay are conquered by the pleasure offered by Ritz Carlton. In terms of psychographic and behavioral factors, Ritz-Carlton segments its market by looking at the general and specific interests of its customers. The hotel company divides its target company according to the purpose of their use of facility. Three
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